Content personalization and paywalls are emerging trends in the publishing space, especially amongst online media companies. Building a platform that is capable of handling high traffic, high availability while providing a dynamic experience for end users is an ongoing challenge.
In this talk we are going to give a practical example on how to implement a paywall and content personalization using a Varnish feature called Edge Side Includes. (ESI) A case study where this was implemented on the Aftonbladet Blog platform will also be presented.