{"id":385,"date":"2018-07-30T16:29:18","date_gmt":"2018-07-30T14:29:18","guid":{"rendered":"https:\/\/2018.norrkoping.wordcamp.org\/?post_type=wcb_session&#038;p=385"},"modified":"2018-08-07T15:46:23","modified_gmt":"2018-08-07T13:46:23","slug":"case-presentation-qa","status":"publish","type":"wcb_session","link":"https:\/\/norrkoping.wordcamp.org\/2018\/session\/case-presentation-qa\/","title":{"rendered":"People buy brands &#8211; not products. DEAL WITH IT!"},"content":{"rendered":"<p>Creating a product might be hard and take a lot of time, but without proper marketing strategy and sales it will be even harder to look at it fall to the abyss of other great projects that nobody ever heard of.<br \/>\nTake marketing and sales of your brand seriously BEFORE you start creating it. Examples from Betsson.com, Mr.Green.com, Red Bull, GarageStore and others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a product might be hard and take a lot of time, but without proper marketing strategy and sales it will be even harder to look at it fall to the abyss of other great projects that nobody ever heard &hellip; <a href=\"https:\/\/norrkoping.wordcamp.org\/2018\/session\/case-presentation-qa\/\">Continue reading <span class=\"assistive-text\">People buy brands &#8211; not products. DEAL WITH IT!<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16336949,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1533899700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[706],"footnotes":""},"session_track":[1247820],"session_category":[],"class_list":["post-385","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-vr-arena"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9CHox-6d","session_date_time":{"date":"2018-08-10","time":"13:15"},"session_speakers":[{"id":"706","slug":"tomas-piotrowski","name":"Tomas Piotrowski","link":"https:\/\/norrkoping.wordcamp.org\/2018\/speaker\/tomas-piotrowski\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/385\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/385\/revisions\/710"}],"speakers":[{"embeddable":true,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/706"}],"author":[{"embeddable":true,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/pvb73"}],"wp:attachment":[{"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=385"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/norrkoping.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}